CHEERS Rater Support
The CHEERS® Rater support Program has three important goals.
First: We want to make sure that you have all the training
and information you need to build your rating business
Second: We want to do everything we’re able to do to ensure
that everyone who’s likely to influence your business is fully aware
of the increasing need for energy efficiency and the value that you
and CHEERS® bring to builders, contractors, homeowners, local building
departments, and energy professionals throughout the state.
Third: We want to make sure you have the brochures and other
sales support materials that can really help spread the word and build
your business.
On another level, it’s all part of our effort to establish
CHEERS® CERTIFIED as a meaningful and important signal to
everyone. The way we see it, if Good Housekeeping can do it, so can
we. It’s something worth working for!
Take a look at the materials working for you “out there”...and the
materials that can help you build your business.
Note: to view these materials you’ll need Acrobat Reader
(a free download from Adobe) and PowerPoint. If you have any trouble,
please email us (info@cheers.org) and we’ll send you samples.
Reaching Your Builder Customers
Advertising
We’re advertising the importance and value that CHEERS® Certified
Raters bring with them to every new home job site. In fact we’re
reaching more than 6000 builders via the publication they read and
rely on most: CBIA.
Sales Support
We’ve created a very effective Rater-to-Builder presentation that
makes it easy to give your prospective builder customer solid reasons
to work with you. It’s a quick show and can will help guide you
through a new business “pitch.” All you need to do is add your
thoughts as you talk along with it.
Promotional Support
We published this brochure to explain and show you the materials you
can offer all your builder customers. Lawn signs, brochures, and racks
to hold them, “CHEERS® Certified” stickers for the things you rate,
etc. It’s a pretty solid program...and it points to CHEERS® Certified
as a hallmark of the quality and thought a builder builds into every
new home. If you can at least offer materials that help the builder
sell, well, who’s he going to do business with?
Download this PDF (920K)
Reaching Homeowners
Basic Brochure
If consumers are interested in lowering the cost of the energy they
use, they’ll be interested in CHEERS® and CHEERS® certification. This
brochure explains the importance of energy efficiency and CHEERS®.
Incidentally, you can offer this brochure to all your builder
customers.
HVAC Brochure
Not every homeowner owns a newly built home. In fact, energy industry
estimates figure that about 400,000 California homes will have some
HVAC work done in the year ahead. This brochure is designed for HVAC
contractors to give to prospective customers. It’ll help the
contractor establish credibility and value.
You can offer this brochure to your contractor contacts.
HVAC Advertising
Right now we’re developing a campaign that’ll reach homeowners who
need HVAC work done. It leads them to contractors who will offer more
than just a low bid on the job. It directs them to contractors who
will get the job done right!
HVAC Contractor Brochure
HVAC contractors can be a tremendous source of business for you. So
we’ve developed a brochure that points directly to a problem they
have...and offers a solution. We think it makes sense to let them know
that CHEERS® and CHEERS® Raters across the state are working with
them.
Reaching Local Building Departments
Brochure
While you may never come in direct contact with a building department,
we think it’s important for building departments across the sate to
know that CHEERS® understand the issue they face and is trying to help
resolve them. It’s all part of building the “brand awareness” that’ll
help you gain more business. This brochure is being mailed to
department and agencies.
A Last Thought
“Our overarching goal is to make CHEERS CERTIFIED® another Good
Housekeeping Seal of Approval”
Reaching the goal is going to take time, money and money. Equally
important will be the pride and aggressiveness with which we begin our
marketing efforts. As the effort increases, we’ll learn that some
things will work better than others. Which is to say, that everything
CHEERS® does, every CHEERS® Rater, should point to a level of
excellence, credibility and stature. |
